»  Sales & Marketing »  Account Manager : Mumbai

2Yrs -6 Yrs       Mumbai     Openings: Multiple

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The Company

One of the leading FM channels in the country today. The channel is available across multiple cities country-wide, including Delhi, Mumbai, Bangalore and Kolkata with a vibrant, youthful, creative and interactive programming. With the best quality and most quantity of music on-air, constantly playing only the top contemporary hits the channel is synonymous with less talk, more music. Part of a major media group, the company is growing rapidly through acquisitions and headed to be a dominant player in the industry.

The Job

As an Account manager, you will manage individual sales across identified accounts and build relationships to ensure continued business. Key deliverable include :

  • Maximizing sales revenues and achieving sales & collection targets through promoting & selling advertising space on radio & digital platforms of Fever network to clients
  • Understanding, optimizing & packaging Advertisements & Content Inventory
  • Carrying out research on clients & understand their marketing strategy
  • Gathering market, competition/customer information to maximize revenue
  • Creating briefs according to client’s needs with support from programming/creative team
  • Pitching of advertising options to clients on Radio & Digital platforms
  • Negotiating on rates and deliverables of a campaign with the buyers and managers for closing deals
  • Ensuring timely delivery of commitment through internal coordination
  • Coordination and integration with the Programming and Creative Solutions team.
  • Keep Business information and customer records up to date
  • Focus on New Business Development, Pure Money, Client Led Activations (CLA), Advertiser Funded Programs (AFP)
  • Optimum utilization of Sales Tools (SPANCO, CPG, SFDC etc)
  • Drive Digital Sales:
    • Understanding of Digital/Social Media Sales: Metrics related to Campaigns like Impressions, Reach, CTR (Click Through Rates), Leads etc.
    • Understanding of Digital/Social Media Pricing: CPM (Cost per Mille/Thousand), Cost per Click (CPC), Cost per Video View (CPVV), Cost Per Lead (CPL), Cost per Full Video View etc
    • Understanding basic formats of Digital Sales : Display, Video (Pre Roll, Mid Roll, Native, Contextual)
    • Digital sales for Podcast, FabPlay, FabMarket & other HT Digital offerings 
    • Understanding of selling influencers on social media & their relative costing
    • Effective monetization of all social/digital platforms of Fever network
    • Coordination with digital marketing team for campaign execution
  • Focus on achieving monthly Collections targets
Your Profile

You must be an MBA with 2-6 years of experience in sales and Account Management, including a significant stint in the media industry and corporate sales. Experience in handling Direct sales with close client relationships is essential. Direct experience in Digital Media sales would be a definite advantage. This is an individual contributor role.