»  Sales & Marketing »  Opening for a Team Lead position in Radio and Digital Sales

8Yrs -12 Yrs       Bangalore     Openings: 1

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One of the leading FM channels in the country today. The channel is available across multiple cities country-wide, including Delhi, Mumbai, Bangalore and Kolkata with a vibrant, youthful, creative and interactive programming. With the best quality and most quantity of music on-air, constantly playing only the top contemporary hits the channel is synonymous with less talk, more music. Part of a major media group, the company is growing rapidly through acquisitions and headed to be a dominant player in the industry.


The Job:

As a Team Lead Sales, you will manage team sales across identified accounts and build relationships to ensure continued business. Key deliverables include:


  • Provide leadership and generate revenues for the Station/Brand. Work closely with the team of Account Managers & regular monitoring of revenue target vs achievement on Radio & Digital platforms of Fever network
  • Develop & Implement Sales Strategy for the segment depending on clients, season etc
  • Enhance revenue through direct sales with respect to advertising/digital agencies and clients 
  • Sales & Collection target allocation to Account Managers as per AOP & regular productivity,   monitoring.
  • Ensuring achievement of AOP Revenue & Collection Targets as per plan through Account Managers
  • Work closely with team focusing on expanding client funnel & drive NBD, Pure Money, Client Led Activations (CLA), Advertiser Funded Programs (AFP), Dispersion, Effective Rate (ER) & RMS Growth
  • Ensure timely closure of deals along with team. Focus critical/key clients, design strategy & help speedy closure
  • Develop sales plans and goals by studying and understanding the station's market and approve sales promotion campaigns
  • Review operational records and reports to project sales and determine profitability. Monitor and analyze sales and marketing activities against plan
  • Scan the environment to gain insights into competitor strategies, potential business opportunities and market trends
  • Identify key strengths and weaknesses of the function, assesses value chains and then formulate the future plans for the business
  • Ensure continuous training of AMs on Sales Tools, Product, Medium, Digital Elements etc
  • Drive Digital Sales:
  • Understanding & effective usage of Digital/Social Media Sales: Metrics related to Campaigns like Impressions, Reach, CTR (Click Through Rates), Leads etc.
  • Understanding Digital/Social Media Pricing: CPM (Cost per Mille/Thousand), Cost per Click (CPC), Cost per Video View (CPVV), Cost Per Lead (CPL), Cost per Full Video View etc
  • Understanding of selling influencers on social media & their relative costing
  • Understanding basic formats of Digital Sales : Display, Video (Pre Roll, Mid Roll, Native, Contextual)
  • Effective monetization of all social/digital platforms of Fever network
  • Ensuring closures through digital marketing team for campaign execution

Your Profile :

You must be an MBA with 8-12 years of experience in Sales and Account Management, including a significant stint in the Radio/Print media industry with goo team handling experience. Experience in handling corporate sales with close client relationships is essential. Direct experience in Digital Media sales would be a definite advantage.