»  Sales & Marketing »  Marketing Manager - Research Domain


Yrs Yrs       Delhi/NCR     Openings: 1


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The Company

Our client is a premier, respected provider of news and analysis regarding technology, entrepreneurship and trends. Major global corporations rely on their insights to plan their product and positioning investments in today’s dynamic markets. Originally a part of a global news and information leader, they are now re-positioning for a period of rapid growth, as technology takes centre-stage in the future of business.

 

The Job

To analyse and understand the different needs of the market segments and implement strategies/programs as appropriate to maximize profitability.

  • Create, manage, track and report on demand generation programs 
  • Work closely with the research as well as sales teams to drive a regular calendar of activities
  • Planning and implementing marketing campaigns for research business, briefing sessions, to generate qualified leads for the sales team
  • Owning, managing and driving end to end marketing plans and executions for all research products/platforms of the group
  • Building alliances with media houses, PR agencies, local partners etc, for planning media activities, press releases, relationship building meetings, media events, article placements and interviews
  • Supports the team to ensure accurate campaign delivery through the development process from initial concepts, research, artwork creation, documentation, implementation within the required timeline
  • Effectively position the brand's service offerings with a focus on consistent client retention.
  • Analyse and create/modify content processes, templates, and documentation to increase efficiency and quality of work.

 

Your Profile

  • Analytical skills to forecast and identify trends and challenges 
  • Creates brand enhancing copy, as and when required; including but not limited to Press Releases, market collateral development, customer success stories and product collateral.
  • Knowledge of latest trends, technologies and about marketing automation tools
  • Proficient in Digital Marketing tools and can monitor/execute marketing tasks
  • Prior experience with Research Company or B2B content marketing essential