»  Sales & Marketing »  Account Manager Sales - Radio and Digital AdSales - Lucknow


3Yrs -6 Yrs       Lucknow     Openings: 1


[doc,pdf ]

One of the leading FM channels in the country today. The channel is available across multiple cities country-wide, including Delhi, Mumbai, Bangalore and Kolkata with a vibrant, youthful, creative and interactive programming. With the best quality and most quantity of music on-air, constantly playing only the top contemporary hits the channel is synonymous with less talk, more music. Part of a major media group, the company is growing rapidly through acquisitions and headed to be a dominant player in the industry.

The Job:

As an Account manager, you will manage individual sales across identified accounts and build relationships to ensure continued business. Key deliverable include :

  • Maximizing sales revenues and achieving given sales & collection targets.
  • Make proposals, agreements.
  • Promoting and selling advertising space on Radio & Digital platforms
  • Organizing on-ground activation for clients brand promotions.
  • Negotiating on rates and deliverables of a campaign with the buyers and managers and closing deals.
  • Interacting with clients:
  1. Creating briefs according to client needs.
  2. Pitching of properties.
  3. Ensuring timely delivery of briefs.
  • Coordinating and integrating with the Programming, Creative and Digital Marketing team.
  • Focus on New Business Development, Pure Money, Client Led Activations (CLA), Advertiser Funded Programs (AFP)
  • Drive Digital Sales:
    1. Understanding of Digital/Social Media Sales & Pricing
    2. Understanding basic formats of Digital Sales : Display, Video (Pre Roll, Mid Roll, Native, Contextual)
    3. Digital sales for Podcast, FabPlay, FabMarket
    4. Effective monetization of all social/digital platforms

Your Profile :

You must be an MBA with 3-5 years of experience in sales and Account Management, including a significant stint in the Radio/Print media industry. Experience in handling Direct sales with close client relationships is essential. Direct experience in Digital Media sales would be a definite advantage. This is an individual contributor role.