»  Sales & Marketing »  Account Manager – Digital Sales- B2B Sales


2Yrs -5 Yrs       Chennai     Openings: 1


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One of the leading FM channels in the country today. The channel is available across multiple cities country-wide, including Delhi, Mumbai, Bangalore, Chennai and Kolkata with a vibrant, youthful, creative and interactive programming. With the best quality and most quantity of music on-air, constantly playing only the top contemporary hits the channel is synonymous with less talk, more music. Part of a major media group, the company is growing rapidly through acquisitions and headed to be a dominant player in the industry.

 

The Job:

As an Account manager, you will manage individual sales across identified accounts and build relationships to ensure continued business. Key deliverable include :

  • Maximizing sales revenues and achieving given sales & collection targets.
  • Make proposals, agreements.
  • Promoting and selling advertising space on Radio & Digital platforms
  • Organizing on-ground activation for clients brand promotions.
  • Negotiating on rates and deliverables of a campaign with the buyers and managers and closing deals.
  • Interacting with clients:

1.       Creating briefs according to client needs.

2.       Pitching of properties.

3.       Ensuring timely delivery of briefs.

  • Coordinating and integrating with the Programming, Creative and Digital Marketing team.
  • Focus on New Business Development, Pure Money, Client Led Activations (CLA), Advertiser Funded Programs (AFP)
  • Drive Digital Sales:
    1. Understanding of Digital/Social Media Sales: Metrics related to Campaigns like Impressions, Reach, CTR (Click Through Rates), Leads etc.
    2. Understanding of Digital/Social Media Pricing: CPM (Cost per Mille/Thousand), Cost per Click (CPC), Cost per Video View (CPVV), Cost Per Lead (CPL), Cost per Full Video View etc
    3. Understanding basic formats of Digital Sales : Display, Video (Pre Roll, Mid Roll, Native, Contextual)
    4. Understanding of selling influencers on social media & their relative costing
    5. Effective monetization of all social/digital platforms of Fever network
    6. Digital sales for Podcast, FabPlay, FabMarket
    7. Effective monetization of all social/digital platforms

 

Your Profile :

You must be an MBA with 2-5 years of experience in sales and Account Management, including a significant stint in the Radio/Print media industry. Experience in handling Direct sales with close client relationships is essential. Direct experience in Digital Media sales is must. This is an individual contributor role.